If youāre a founder, or youāre just trying to grow your twitter account and engagement, these 4 actionable points are gold š. These are based on my personal experience of using twitter.
I appreciate some of these points may have been covered by others, but this is purely from my experience.
1ļøā£ Define your audience
Before you āblow upāĀ š„ twitterverse with random unstructured tweets, please answer this question. Who are you tweeting to?
I can only share from my experience - Iām interested in tweeting to founders, specifically early stage founders. Founders lilke me.
We fall into a number of categories:
š° founders with a product looking for funding (me)
šØāā¤ļøāšØ founders with an idea looking for co-founders (me once)
ļøš©āš» founders with an idea looking for a dev community (again me)
š« founders who are bootstrapping right now (me today)
So to re-iterate Iām tweeting to ā¦.. f-o-u-n-d-e-r-s āearly stageāĀ
In my tweets, I simply share my experiences to hopefully help other founders like myself get better.
If youāre a founder hopefully youāve found my tweets useful. If youāre a developer or in marketing and want to become a founder Iām hoping that my tweets are useful or at least, I hope that it serves as a place to appreciate what founders are going through.
If youāre an investor, you may want to follow me if my content resonates with you and perhaps introduce me to founders in your network looking for some support.
2ļøā£ Find your twitter tribe
when I came back to twitter, all I was looking for was a group of founders with similar shared experiences. Those who know me, know that my whole being is built on āhelpingā thatās what I love doing and thatās what gives me true satisfaction. So I wanted to find similar people.
What did I do, I started tweeting. I started sharing toughts on things I had personal ālivedā experiences on.
I figured there was no point in creating generic contentĀ š thereās already too much commoditised answers out there.
āJust be different, be youāā¦. that was my MO
Personal experiences are extremely difficult to plagarize (top tip)
Note: Finding your twitter tribe can take a few weeks, but when you find your tribe itās just magic..
3ļøā£ Always tweet for engagement
Perhaps my strategy is a little off, but Iām not engaging to gain 1000s of dis-engaged followersā¦Iād rather have 200 engaged followers than to have 3000 dis-engaged ones. I always use this scenario belowā¦
Have you ever been at a party when a DJ starts playing a set and everyone walks off the dance floor?Ā š¤£
Thatās exactly how I see twitter, you are that DJ and the music are your tweets. So if you donāt want to spend your time playing to an empty dance floor, you need to make sure that the people youāve invited to your party enjoy your musicĀ šµ
4ļøā£ Things you should avoid
As an early stage founder on social media, politics and religion are 2 topics I rarely tweet about. Perhaps not the right approach, but thatās what works for me right now.
I have so many other things to talk about, and quite frankly I donāt know enough about either to help anyone at this point.