As an early-stage founder, there is nothing more important than getting your Startup ready for funding. Well, apart from getting your company profitable.
The reality is this, without that initial (angel/pre-seed) investment, for some founders it can be almost impossible to generate revenue, trust me I’ve been there.
The thing is this…my first ever pitch deck had 35 pages! What the hell was I thinking?! This was about 5 years ago, a very kind investor took me aside and educated me on the art of creating a pitch deck. He simply said, “Olu, less is more”.
Your first task with a pitch deck is to get a meeting, that is it! You are not raising a series B round. Don’t over cook it. 🍳
Your objective is to demonstrate what you’ve accomplished. Yes, it’s great to put down what you will accomplish but as an investor, I’d want to see more of what you’ve done with a time and money dimension while following a certain cadence.
Simply put, you need to succinctly articulate the problem (or opportunity), your specific solution, why it’s unique, and the potential size of the market. Describe your business model, that is how you plan to make money and the team you’ve assembled so far to execute your vision. Without these five elements, put bluntly you will find it very difficult to generate any type of engagement from investors.
My intro-pitch decks these days are 2 pages - that’s it.📑
If an investor likes what I’ve shared, then I’ll share the 10 page deck with them. If you’re interested in seeing or leveraging my template, register on Prelo
and I may even throw in a pitch deck review 😊 I’m going to be focusing on common pitch deck mistakes in the coming months.
For more on pitch deck hacks, please check out Prelo Blog